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METHODS
Better decisions   ...faster

Quantitative methods

Telephone surveys

Internet/Web-based surveys

Mail surveys

Tracking studies

Mall intercepts

Mystery shopper studies

Research panels

Secondary data analyses

Multi-client omnibus studies

Qualitative methods

Focus groups

In-depth, one-on-one interviews

Executive interviewing

Executive dinner
meeting discussions

Opinion-leader studies

 

Analytical techniques

Conjoint analysis

Factor analysis

Discriminate analysis

Cluster analysis

Multiple regression analysis

Perceptual mapping /
multi-dimensional scaling

Exponential smoothing for
demand forecasting

Reviewing documents
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