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Healthcare
CAPABILITIES

CONSUMERS / MEMBERS /
PATIENTS / OFFICE MANAGERS

PROSPECTS
TRADE / PROFESSIONAL ASSOCIATIONS & ACCREDITATION


Overall satisfaction

Strengths/weaknesses

Loyalty/retention strategies

Assessment of access to
healthcare services
(e.g. patient attitudes, as well as
mystery shopping to identify
specific lead times for urgent
care, routine with symptoms,
route without symptoms, etc.)

Lost member / provider analyses

Mystery shopping

Market segmentation

Price sensitivity analyses

Service usage


Strategies for growth

Overcoming barriers to growth

Competitor identification

Competitor strengths/weaknesses

New member / patient evaluations

Defining primary, vs.
secondary target markets

Price sensitivity analyses
(e.g., new and existing
healthcare plans and/or
specific healthcare services.)


Research to support
NCQA accreditation

Research to support
accreditation and/or
compliance with policies,
procedures and regulations for
State, Federal and healthcare
industry entities

Strategies for growing membership

Member satisfaction

Retention strengths/weaknesses

Member education/training seminars

Newsletter articles

New member analyses

PRODUCT / SERVICE MIX MERGERS AND ACQUISITIONS CORPORATE IMAGE /
PUBLIC RELATIONS

Product / Plan concept development

Product / Plan concept evaluations

Demand forecasting

Demand forecasting by market segment

Price sensitivity analyses

Product / Service
name changes


Identifying acquisition targets

Target company member / patient
satisfaction

Target company
member / patient loyalty

Market share

Demand potential for expanded
product lines


Name awareness/familiarity

Image assessments

Image, vs. key competitors

Public relations

Crisis management

Name change
MARKETING STRATEGIES INDUSTRY OPINION - LEADERS EMPLOYEES AND
HUMAN RESOURCES


Advertising development

Advertising testing

Advertising evaluation

Price sensitivity analyses for
current / new healthcare plans
and specific healthcare services

Improving distribution channels

Marketing communication

Branding

Brand positioning

Website evaluation


Agent / Consultant surveys

Employer / Benefits Manager surveys

Identification of market trends

Competitor assessments

Identification of key opportunities
and threats

Sentiment toward specific mergers
and acquisitions


Overall satisfaction

Strengths/weaknesses

Retention

Worklife flexibility

Training

Lost employee assessments

Alignment with corporate
visions/goals
Medical files INTERNATIONAL RESEARCH

COMPETITOR ANALYSIS

 

Through an extensive network of
strategic partnerships,
Market Measurement can
address almost any
research topic in virtually
any geographic area of the world.


Image assessments

Market share

Member / patient satisfaction
and loyalty

Competitor strengths/weaknesses

New member / patient evaluations
REPRESENTATIVE CLIENTS


American Pharmaceutical
Association


Association for the Advancement of Medical Instrumentation (AAMI)

Thomson Healthcare, Inc.

Aetna

Alliance Health and Life
Insurance Co.

AmeriChoice


Blue Cross/Blue Shield

Boston Medical Center
HealthNet Plan


Centene Corporation

Health Alliance Plan (HAP)

Henry Ford Health System

PacifiCare




Schaller Anderson

SecureHorizons

Synergon (Rush System for Health)

Transplantation Society of Michigan

Visiting Nurse Association of Metropolitan Detroit

William Beaumont Hospitals

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