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Education
CAPABILITIES

CURRENT
STUDENT / PURCHASERS

PROSPECTS

COMPETITOR ANALYSIS


Overall satisfaction

Strengths/weaknesses

Loyalty/retention strategies

Lost customer analyses

Market segmentation

Usage of specific educational
services / products

Strategies for growth

Overcoming barriers to growth

Competitor identification

Competitor strength/weaknesses

New customer evaluations

Defining primary, vs.
secondary target markets

Identification

Image assessments

Market share

Customer satisfaction/loyalty

Competitor strengths/weaknesses

New customer evaluations
EDUCATIONAL
PRODUCT / SERVICE MIX
MERGERS AND ACQUISITIONS ORGANIZATION / INSTITUTION
IMAGE

New product concept development

New product concept evaluations

Demand forecasting

Demand forecasting by
market segment

Price sensitivity analyses

Product / Service name changes

Identifying acquisition targets

Target company customer
satisfaction

Target company customer loyalty

Strengths / weaknesses

Market share

Receptivity to price increase

Demand potential for expanded
product lines

Name awareness/familiarity

Image assessments

Evaluate/monitor image

Image, vs. key competitors

Public relations

Crisis management

Name change
MARKETING STRATEGIES INDUSTRY OPINION - LEADERS EMPLOYEES AND
HUMAN RESOURCES


Advertising development

Advertising testing

Price sensitivity analyses

Improving distribution channels

Marketing communication

Branding

Brand positioning

Web site evaluation


Identify market trends

Competitor assessments

Identification of key opportunities
and threats

Sentiment toward specific
mergers and acquisitions

Overall satisfaction

Strengths/weaknesses

Retention

Worklife flexibility

Training

Lost employee assessments

Alignment with corporate
visions/goals
FAMILY OWNED BUSINESSES INTERNATIONAL RESEARCH
Student

Strategic planning

Balancing corporate, vs. family member needs / objectives

Developing effective communication among owners

Ownership/management transition

Transition from private to public ownership

Through an extensive network of
strategic partnerships,
Market Measurement can
addressalmost any
research topic in virtually
any geographic area of the world.
REPRESENTATIVE CLIENTS


American Mathematical Society

Amos Tuck Graduate School of
Business (Dartmouth)


Carpenter’s Labor-Management
Productivity and Training Committee

Central Michigan University


City of Troy (MI) Schools

Educational Direct

Kaplan Educational Centers

Mathematical Association of America


Oakland County (MI) Schools

Oakland Technical Center

Physician’s Education Resource (PER)

University of Michigan

Wayne State University

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