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Business Services
CAPABILITIES

CURRENT CUSTOMERS

PROSPECTS

COMPETITOR ANALYSIS

Overall satisfaction

Strengths/weaknesses

Loyalty/retention strategies

Lost customer analyses

Mystery shopping

Market segmentation

Product usage
Strategies for growth

Overcoming barriers to growth

Competitor identification

Competitor strengths/weaknesses

New customer evaluations

Defining primary, vs.
secondary target markets
Identification

Image assessments

Market share

Customer satisfaction/loyalty

Competitor strengths/weaknesses

New customer evaluations
PRODUCT / SERVICE MIX MERGERS AND ACQUISITIONS

CORPORATE IMAGE /
PUBLIC RELATIONS

New product concept development

New product concept evaluations

Demand forecasting

Demand forecasting by market segment

Price sensitivity analyses

Product / service
name changes
Identifying acquisition targets

Target company customer
satisfaction

Target company customer loyalty

Market share

Receptivity to price increases

Demand potential for expanded
product lines
Name awareness/familiarity

Image assessments


Image, vs. key competitors

Public relations

Crisis management

Name change
MARKETING STRATEGIES INDUSTRY OPINION - LEADERS EMPLOYEES AND
HUMAN RESOURCES

Advertising development

Advertising testing

Advertising evaluation

Price sensitivity analyses

Improving distribution channels

Marketing communication

Branding

Brand positioning

Website evaluation

Identify market trends

Competitor assessments

Identification of key opportunities
and threats

Sentiment toward specific mergers
and acquisitions
Overall satisfaction

Strengths/weaknesses

Retention

Worklife flexibility

Training

Lost employee assessments

Alignment with corporate
visions/goals
FAMILY-OWNED BUSINESSES INTERNATIONAL RESEARCH
Working on presentation
Strategic planning

Balancing corporate, vs. family member needs

Developing effective communication among owners

Ownership/management transition

Transition from private to public ownership
Through an extensive network of strategic partnerships,
Market Measurement can
address virtually any
research topic in virtually
any geographic area of the world.
REPRESENTATIVE CLIENTS


Asplundh Environmental Services

BDO Seidman, LLP

Berkery, Noyes & Co.

Detroit Convention & Visitors Bureau

Federated Insurance


Ford & Earl Associates

Genesis, Inc.

IBM

Microsoft

Online Computer Library
Center (OCLC)


Providence Equity Partners

Predicasts

Vendome Group, LLC

Walsh Communications

Warner, Norcross & Judd

Xerox

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