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Advertising and Public Relations Agencies
CAPABILITIES
MARKETING STRATEGIES

CORPORATE IMAGE /
PUBLIC RELATIONS

COMPETITOR ANALYSES
(Other Agencies / Competitors
of Client Organizations)

Advertising development

Advertising testing

Advertising evaluation

Advertising effectiveness

Improving distribution channels

Marketing communication

Branding

Brand positioning

Website evaluation

Name awareness/familiarity

Image assessments

Image, vs. key competitors

Public relations

Crisis management

Name change
Identification

Image assessments

Market share

Customer satisfaction/loyalty

Competitor strengths/weaknesses

Competitive customer
acquisition strategies

New customer evaluations
PRODUCT / SERVICE MIX CURRENT CUSTOMERS PROSPECTS

New product concept development

New product concept evaluations

Demand forecasting

Demand forecasting by market segment

Price sensitivity analyses

Product / Service
name changes

Strengths/weaknesses

Loyalty/retention strategies

Lost customer analyses

Mystery shopping

Market segmentation

Product usage

Strategies for growth

Overcoming barriers to growth

Competitor identification

Competitor strengths/weaknesses

New customer evaluations

Defining primary, vs.
secondary target markets
INDUSTRY OPINION - LEADERS INTERNATIONAL RESEARCH
Work at table

Identify market trends

Competitor assessments

Identification of key opportunities
and threats

Mergers and acquisitions
Through an extensive network of
strategic partnerships,
Market Measurement can
address almost any
research topic in virtually
any geographic area of the world.
REPRESENTATIVE CLIENTS

BBDO

Campbell-Ewald

CBS Advertising and Distribution

CECO

DDB Needham Worldwide

Kolon, Bittker & Desmond, Inc.

Lord, Sullivan & Yoder

N.W. Ayers

P.R. Associates

PentaCom

Stone, August & Co

Young & Rubicam

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