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Trade Association
CAPABILITIES

Market Measurement has extensive experience in assisting trade & professional associations in maintaining/growing the membership and serving member needs through the following activities:

CURRENT CUSTOMER

PROSPECTS

COMPETITOR ANALYSIS

Overall satisfaction

Strengths/weaknesses

Loyalty/retention strategies

Lost customer analyses

Market segmentation

Product usage
Strategies for growth

Overcoming barriers to growth

Competitor identification

Competitor strength/weaknesses

New customer evaluations

Defining primary, vs.
secondary target markets
Identification

Image assessments

Market share

Customer satisfaction/loyalty

Competitor strengths/weaknesses

New customer evaluations
REPRESENTATIVE CLIENTS


American Institute of Certified
Public Accounts (AICPA)


American Pharmaceutical
Association

American Society for Testing and Materials (ASTM)

AMPCO (Association of Major Power Consumers in Ontario)


Business and Institutional Furniture Manufacturers Association

Engineering Society of Detroit

Japan Trade Center

Mathematical Association of America

Million Dollar Roundtable



Quality Management Network

Southeast Textile Rental
Association (SETRA)

TIPRO (Texas Independent Producers and Royalty Owners Association)

Uniform and Textile Services Association (UTSA)

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