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Public sector and non-profits
CAPABILITIES
PHILOSOPHY

CURRENT CUSTOMERS

To be successful, public-sector / non-profit organizations often need to

"act like a private sector business", since they face many of the same

competitive challenges, obstacles to growth, difficulties in obtaining

revenue and operating capital, etc. Consequently, the solutions

pursued by Market Measurement mirror those associated with our

private sector clientele as shown in the capabilities listed here:

Overall satisfaction

Strengths/weaknesses

Loyalty/retention strategies

Lost customer analyses

Mystery shopping

Market segmentation

Product usage
PROSPECTS

COMPETITOR ANALYSIS

PRODUCT / SERVICE MIX

Strategies for growth

Overcoming barriers to growth

Competitor identification

Competitor strengths/weaknesses

New customer evaluations

Defining primary, vs.
secondary target markets

Identification

Image assessments

Market share

Customer satisfaction/loyalty

Competitor strengths/weaknesses

New customer evaluations

New product / service
concept development

New product / service
concept evaluations

Demand forecasting

Demand forecasting by market
segment

Price sensitivity analyses

Product / Service
name changes
MERGERS AND ACQUISITIONS CORPORATE IMAGE /
PUBLIC RELATIONS
MARKETING STRATEGIES


Identifying acquisition targets

Target company customer
satisfaction

Target company customer loyalty

Market share

Receptivity to price increases

Demand potential for expanded
product lines


Name awareness/familiarity

Image assessments

Image, vs. key competitors

Public relations

Crisis management

Name change


Advertising development

Advertising testing

Advertising evaluation

Price sensitivity analyses

Improving distribution channels

Marketing communication

Branding

Brand positioning

Website evaluation

INDUSTRY OPINION - LEADERS EMPLOYEES AND
HUMAN RESOURCES
INTERNATIONAL RESEARCH

Identify market trends

Competitor assessments

Identification of key opportunities
and threats

Sentiment toward specific
mergers and acquisitions

Overall satisfaction

Strengths/weaknesses

Retention

Worklife flexibility

Training

Lost employee assessments

Alignment with corporate
visions/goals
Through an extensive network of
strategic partnerships,
Market Measurement can
address virtually any
research topic in virtually
any geographic area of the world.
REPRESENTATIVE CLIENTS


American Symphony
Orchestra League

City of Franklin (MI)

Genesee County (MI)


Association for Retarded Persons

Greater Detroit Chamber of Commerce

Michigan Department of Agriculture

Michigan Department of Commerce


National Science Foundation

Ontario Ministry of Trade & Commerce

Pontiac (MI) Rescue Missions

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