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CAPABILITIES

CURRENT CUSTOMERS

PROSPECTS

COMPETITOR ANALYSIS


Overall satisfaction

Strengths/weaknesses

Loyalty/retention strategies

Lost customer analyses

Mystery shopping

Market segmentation

Product usage

Strategies for growth

Overcoming barriers to growth

Competitor identification

Competitor strengths/weaknesses

New customer evaluations

Defining primary, vs.
secondary target markets

Identification

Image assessments

Market share

Customer satisfaction/loyalty

Competitor strengths/weaknesses

New customer evaluations
PRODUCT / SERVICE MIX MERGERS AND ACQUISITIONS CORPORATE IMAGE /
PUBLIC RELATIONS

New product concept development

New product concept evaluations

Demand forecasting

Demand forecasting by
market segment

Price sensitivity analyses

Product / Service
name changes

Identifying acquisition targets

Target company customer
satisfaction

Target company customer loyalty

Market share

Receptivity to price increases

Demand potential for expanded
product lines

Name awareness/familiarity

Image assessments

Image, vs. key competitors

Public relations

Crisis management

Name change
MARKETING STRATEGIES INDUSTRY OPINION - LEADERS EMPLOYEES AND
HUMAN RESOURCES


Advertising development

Advertising testing

Advertising evaluation

Price sensitivity analyses

Improving distribution channels

Marketing communication

Branding

Brand positioning

Website evaluation


Identification of market trends

Competitor assessments

Identification of key opportunities
and threats

Sentiment toward specific
mergers and acquisitions

Overall satisfaction

Strengths/weaknesses

Retention

Worklife flexibility

Training

Lost employee assessments

Alignment with corporate
visions/goals
FAMILY-OWNED BUSINESSES INTERNATIONAL RESEARCH Sports fan
Strategic planning

Balancing corporate, vs. family member needs / objectives

Developing effective communication among owners

Ownership/management transition

Transition from private to public ownership
Through an extensive network of
strategic partnerships,
Market Measurement can
address almost any
research topic in virtually
any geographic area of the world.
REPRESENTATIVE CLIENTS


American Automobile
Association (AAA)

Detroit Pistons

Detroit Red Wings

Detroit Tigers


Detroit Zoo

FOX Sports Net

Hilton Hotels

HBO

Marriott Hotels


Pittsburgh Pirates

Scandinavian Airlines
System (SAS)


The Metropolitan Opera

Westin Hotels

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