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Information industry
CAPABILITIES

CURRENT CUSTOMERS

PROSPECTS

COMPETITOR ANALYSIS


Overall satisfaction

Strengths/weaknesses

Loyalty/retention strategies

Lost customer analyses

Mystery shopping

Market segmentation

Product usage


Strategies for growth

Overcoming barriers to growth

Competitor identification

Competitor strengths/weaknesses

New customer evaluations

Defining primary, vs.
secondary target markets

Identification

Image assessments

Market share

Customer satisfaction/loyalty

Competitor strengths/weaknesses

New customer evaluations
PRODUCT / SERVICE MIX MERGERS AND ACQUISITIONS CORPORATE IMAGE /
PUBLIC RELATIONS

New product concept development

New product concept evaluations

Demand forecasting

Demand forecasting by market segment

Price sensitivity analyses

Product / Service
name changes

Identifying acquisition targets

Target company customer
satisfaction

Target company customer loyalty

Market share

Receptivity to price increase

Demand potential for expanded
product lines

Name awareness/familiarity

Image assessments

Image, vs. key competitors

Public relations

Crisis management

Name change
MARKETING STRATEGIES INDUSTRY OPINION - LEADERS EMPLOYEES AND
HUMAN RESOURCES


Advertising development

Advertising testing

Advertising evaluation

Price sensitivity analyses

Improving distribution channels

Marketing communication

Branding

Brand positioning

Website evaluation


Identify market trends

Competitor assessments

Identification of key opportunities
and threats

Sentiment toward specific
mergers and acquisitions

Overall satisfaction

Strengths/weaknesses

Retention

Worklife flexibility

Training

Lost employee assessments

Alignment with corporate
visions/goals
INTERNATIONAL RESEARCH Newspaper and PC
Through an extensive network of
strategic partnerships,
Market Measurement can
address virtually any
research topic in virtually
any geographic area of the world.
REPRESENTATIVE CLIENTS

Associated Press

Automotive News


Dow Jones

Follett Corporation

IHS

Inc. Magazine

Jane’s Information Group

Kaplan Publishing

Lexis Nexis

Simon & Schuster

The New York Times

Thomson Publishing

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